Question
Highlight four limitations that may accrue to a producer who uses intermediaries in the distribution of her products.
Answer
- Perishable goods may get destroyed
- It may cause delays in the distribution of urgently required goods
- The price of the goods at the point of consumption can be high which may lower the demand of the products.
- Delayed feedback from the consumer
- The producer may lose the marketing control of his/her product .
- It may cause delays in the distribution of urgently required goods
- The price of the goods at the point of consumption can be high which may lower the demand of the products.
- Delayed feedback from the consumer
- The producer may lose the marketing control of his/her product .
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