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Entrepreneurs Business Idea Generation

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Entrepreneurs Business Idea Generation

Question

Outline four ways through which an entrepreneur may generate a business idea.

Answer

- Improving on an existing idea.
- Combining two existing ideas.
- Listening to what people say.
- Reading books, magazines newspapers, journals, periodicals.
- Making use of waste products
- Surveying and researching
- Brainstorming / consultations with business people
- Building on ones skills, hobbies and interests
- Vocational training and experience
- Attending trade shows, fairs and exhibitions
- Identifying market gap / niche / spotting market gap
- Innovation and creativity