Question
With the advancement in technology, there is unprecedented aggression in
product promotion. Explain five unethical practices associated with product promotion.
Answer
- False / misleading information about the products.
- Promoting sales with genuine products but actually selling counterfeits.
- Deceptive demonstration by sales people, usually done by making false claims about a product's quality and effectiveness.
- Use of 'false leaders' - an item is advertised at a fictitious cost price, then marked down to its normal price.
- Advertisement of an article at a low price, but the seller makes every effort to sell its more pricey substitutes to customers who are originally attracted to the business by the advertisement.
- Painting competitors in a bad light / defacing billboards etc.
- Engaging in unhealthy forms of completion such as use of price wars etc.
- Promoting sales with genuine products but actually selling counterfeits.
- Deceptive demonstration by sales people, usually done by making false claims about a product's quality and effectiveness.
- Use of 'false leaders' - an item is advertised at a fictitious cost price, then marked down to its normal price.
- Advertisement of an article at a low price, but the seller makes every effort to sell its more pricey substitutes to customers who are originally attracted to the business by the advertisement.
- Painting competitors in a bad light / defacing billboards etc.
- Engaging in unhealthy forms of completion such as use of price wars etc.
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