Question
State four specific objectives of advertising as a tool of sales promotion.
Answer
- To inform the prospective buyers about the availability of products
- Persuade customers to buy
- To create link between buyers and manufacturers
- To retain the existing market
- To create demand /create new markets /create sales
- To supplement other methods of sales promotion such as personal selling
- Persuade customers to buy
- To create link between buyers and manufacturers
- To retain the existing market
- To create demand /create new markets /create sales
- To supplement other methods of sales promotion such as personal selling
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