Question
Give four advantages of advertising through the radio.
Answer
- Serves many people at the same time
- Use of different local languages make adverts clearer
- More appealing as it is accompanied by music
- Advert can be repeated many times
- Have a specific target audience to be more effective
- Used even in remote areas where other methods cannot reach.
- Serves both literate and illiterate audience
- It is cost effective /cheaper
- It is fast, takes a short time to be relayed
- Use of different local languages make adverts clearer
- More appealing as it is accompanied by music
- Advert can be repeated many times
- Have a specific target audience to be more effective
- Used even in remote areas where other methods cannot reach.
- Serves both literate and illiterate audience
- It is cost effective /cheaper
- It is fast, takes a short time to be relayed
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