Question
Explain five reasons for observing ethics in promoting a product.
Answer
i. To avoid misleading the consumers - by making correct claims about their product.
ii. To ensure that consumers are not offended by making use of appeals that go against their culture/values.
iii. To avoid negative influence of consumer's value and life style that may lead to immorality/glorifying alcohol/cigarettes.
iv. To avoid partying rival businesses negatively - to gain undue advantage/ to ensure healthy competition
v. To create a positive image - maintaining customer loyalty
vi. To abide by the laws of the country - to avoid law suits/conflicts /frictions with laws enforcement agencies.
vii. To avoid environmental pollution/degradation - by using environmentally friendly promotion materials.
ii. To ensure that consumers are not offended by making use of appeals that go against their culture/values.
iii. To avoid negative influence of consumer's value and life style that may lead to immorality/glorifying alcohol/cigarettes.
iv. To avoid partying rival businesses negatively - to gain undue advantage/ to ensure healthy competition
v. To create a positive image - maintaining customer loyalty
vi. To abide by the laws of the country - to avoid law suits/conflicts /frictions with laws enforcement agencies.
vii. To avoid environmental pollution/degradation - by using environmentally friendly promotion materials.
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