Question
Highlight four circumstances under which personal selling may be used in product promotion.
Answer
(a) When launching a new product
(b) Where the product is tailored to customer specification
(c) where there is need for demonstration
(d) When the value of product is too high
(e) Where the organization can afford salesmen
(f) When the market is concentrated
(b) Where the product is tailored to customer specification
(c) where there is need for demonstration
(d) When the value of product is too high
(e) Where the organization can afford salesmen
(f) When the market is concentrated
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