Question
Classify each of the following as either generic or enterprise competition:
(a) A coffee processing firm competing with a tea-processing firm
(b) A choice between going to a cinema or to swim
(c) Ukweli Bookshop competing with Vitabu Bookshop
(d) Mt Kenya High school competing for academic performance with Mt Elgon High school
(a) A coffee processing firm competing with a tea-processing firm
(b) A choice between going to a cinema or to swim
(c) Ukweli Bookshop competing with Vitabu Bookshop
(d) Mt Kenya High school competing for academic performance with Mt Elgon High school
Answer
Generic competition in business involves competing primarily on factors like price, quality, and basic features, often targeting similar customer segments within an industry. It emphasizes operational efficiency and cost control.
Enterprise competition, on the other hand, centers on strategic differentiation and innovation, aiming to create a unique competitive advantage beyond price and features. It involves developing distinctive technologies, business models, branding, and intellectual property to command premium prices and build customer loyalty.
(a) A coffee processing firm competing with a tea-processing firm: Generic
(b) A choice between going to a cinema or to swim: Generic
(c) Ukweli Bookshop competing with Vitabu Bookshop- Enterprise
(d) Mt Kenya High school competing for academic
performance with Mt Elgon High school- Enterprise
Enterprise competition, on the other hand, centers on strategic differentiation and innovation, aiming to create a unique competitive advantage beyond price and features. It involves developing distinctive technologies, business models, branding, and intellectual property to command premium prices and build customer loyalty.
(a) A coffee processing firm competing with a tea-processing firm: Generic
(b) A choice between going to a cinema or to swim: Generic
(c) Ukweli Bookshop competing with Vitabu Bookshop- Enterprise
(d) Mt Kenya High school competing for academic
performance with Mt Elgon High school- Enterprise
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