Question
Highlight four factors that a producer would consider when choosing a distribution channel.
Answer
(i) Nature of the product.
(ii) Nature of the market.
(iii) Convenience of an intermediary.
(iv) Resources and size of the firm.
(v) Competitors.
(vi) Government policy.
(ii) Nature of the market.
(iii) Convenience of an intermediary.
(iv) Resources and size of the firm.
(v) Competitors.
(vi) Government policy.
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