Question
Muthunduka Investments Ltd intends to promote its products to increase their sales volume.
Highlight four circumstances under which the company would use personal selling.
Highlight four circumstances under which the company would use personal selling.
Answer
- When launching new product
- When a product is tailored to meet customer specification
- When demonstration is required
- When the value of the product is high
- When the organization can afford to finance the sales force
- When the market is concentrated in one area
- When it is necessary to demonstrate the use of operation of the product
- When a product whose quality has been improved is being re-launched in the market
- When a product is tailored to meet customer specification
- When demonstration is required
- When the value of the product is high
- When the organization can afford to finance the sales force
- When the market is concentrated in one area
- When it is necessary to demonstrate the use of operation of the product
- When a product whose quality has been improved is being re-launched in the market
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