Question
Muthunduka Investments Ltd intends to promote its products to increase their sales volume.
Highlight four circumstances under which the company would use personal selling.
Answer
- When launching new product
- When a product is tailored to meet customer specification
- When demonstration is required
- When the value of the product is high
- When the organization can afford to finance the sales force
- When the market is concentrated in one area
- When it is necessary to demonstrate the use of operation of the product
- When a product whose quality has been improved is being re-launched in the market
- When a product is tailored to meet customer specification
- When demonstration is required
- When the value of the product is high
- When the organization can afford to finance the sales force
- When the market is concentrated in one area
- When it is necessary to demonstrate the use of operation of the product
- When a product whose quality has been improved is being re-launched in the market
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