Question
Explain three difficulties that farmers in Kenya experience in marketing horticultural produce.
Answer
- Impassable roads during the rainy season make it difficult for the perishable produce to reach the
market.
- Poor marketing structure lead to reliance on middlemen who exploit farmers.
- Low quality produce make farmers incur loses/demolorised.
- Farmers face stiff competition from established or upcoming producer.
- Fluctuation of world market prices cause inconsistency in the profit margins thus discouraging farmers.
- Limited preservation facilities leads to spoilage of farmers’ produce.
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