1) Objectives of the business - targets or goals that are set by the owners or managers of a business to be achieved. They influence the strategies and resources required.
2) Management policies and style - Management refers to the people who are responsible for directing the day-to-day operations of a business. A policy is a course of action of action for achieving set objectives, which is adopted by a business.
3) Business structure - This is the formal arrangement of activities that are carried out at various levels of the organization so that objectives of the business can be achieved
4) Business Resources - A resource refers to anything that can be used to achieve an objective, E.g Human resource (employees), Financial resource (money), Physical resources (e.g Machinery), Technology (e.g Internet)
5) Research and development - It generates new ideas, skills and better methods of doing things either by generating new products and services or how customers prefer its goods and services
6) Business culture - a combination of employees expectations, beliefs and values within the business
7) Owners - provide finances/resources to start and run the business and also make decisions concerning operations of the business.
operating environment - factors that can be influenced to some extent
remote environment - factors that cannot be influenced at all