This refers to Rules and restrictions the government requires business units to follow in their business activities. Through this method, the government ensures high quality goods and services and puts in control measures to protect consumers from exploitation. The government regulation measures include;
- Licensing - A license is a document that shows that a business has been permitted by the government to operate. It is usually issued upon payment of a small fee. Some of the reasons why the government issues licenses include;
- Regulating the number of businesses in a given place at any given time to avoid unhealthy competition.
- To control the type of goods entering and leaving the country.
- To ensure there are no illegal businesses.
- To ensure that traders engage only in trade activities that they have been licensed for.
- To ensure that those who engage in professional activities meet the requirements of the profession.
- To raise revenue for the government.
- Ensuring standards/ enforcing standards - The government regulates business activities by setting standards that businesses should and ensuring that the standards are adhered to. To achieve this purpose, the government has established bodies such as; Kenya bureau of standards (KEBS) and The ministry of health.
- Legislation - The Government may come up with rules and regulations (laws) that regulate business activities.
The government takes keen interest in training and advising people in business about business management strategies and better ways of producing goods and services.
The government offers these services through seminars and courses.
This is mainly done by the Kenya Business Training Institute (K.B.T.I).
Reasons for government training include;
- To expose businesspersons to modern developments in management
- Introduce modern technology and skills in management
- Educate the business people on efficient methods of operating a business e.g., effective methods of advertising and keeping books of accounts.
- Expose business people to problems/ challenges facing them and their possible solutions for example, problems of raising capital and identifying investment opportunities.
- Impart proper business ethics e.g. good customer relations and honesty.
- Creating awareness of the available profitable business opportunities in their environment
- Expose business people to government policies regarding business activities in the country.
- Educate business people on how to use available resources to minimize costs and maximize profits.
- Expose people to other opportunities that exist in the import and export market.
This is a government initiated and supported policy to encourage local business people to enter into business.
This is aimed at increasing the volume and variety of goods and services traded in.
Trade promotion is classified as either external trade promotion or internal trade promotion.
- The purpose of external trade promotion is to encourage local business people to enter into the export market.
- It also intended to attract foreign investors into the country.
- In Kenya, external trade promotion is done through the department of external trade in the ministry of trade and industry.
- External trade promotion may also be done by Commercial attaches.
- Commercial attaches are officers sent by the country's government to work with the embassies in foreign countries as support staff in the field of commerce.
Duties of commercial attaches
- Explore and identify new markets for more export opportunities.
- Research and analyse markets for exports from their home countries.
- Keep statistics of products such as volumes, packaging size and method of manufacturing.
- Attend meetings, seminars and workshops on trade patterns of the countries and keep data for new markets of exports.
- Publish and advertise their country’s exports in business journals and magazines.
- Select buyers, agents and distributors of the home country’s exports.
- Inform traders in their home countries of the standards required for exports.
- Assist sales missions from their home countries by organizing educational tours for them.
- Organize visits to trade fairs and exhibitions for business people from their home country.
- Make detailed reports on commercial activities that may help improve the exports of their countries.